Philosophy

Susan Bella Jewelry, LLC provides unique, high quality jewelry in a comfortable atmosphere, while treating consumers honestly, fairly, with respect and unmatched customer service. Our ultimate goal is to bring people joy, happiness, and lend a helping hand, whether it’s through our jewelry or our commitment to helping our community.

Since the age of ten, I’ve learned many facets of the jewelry industry to properly understand what it takes to operate a store I can be proud of. It is so important for me to be knowledgeable about all the parts of jewelry: how to design it, create it, repair it, give advice to sell it, maintain it, etc. I am not in this business just to sell jewelry, but to provide a service that will make consumers happy. I don’t want my customers to buy jewelry unless they can wear it and truly enjoy it – you should love every piece of jewelry you own.

Once an item is purchased, we don’t want you to be a stranger! We encourage you to come back to have it checked and cleaned, and perhaps make a wish list while you are here!

I believe that wearing jewelry should evoke an emotion, which is one of the reasons why I encourage people to look at more unique pieces. If everyone walks around wearing the same items, you lose some of that feeling. Your jewelry can be a reflection of who you are and an expression of how you are feeling that day.

I also believe that buying jewelry should never be a stuffy experience… it should always be fun! I strive to make the store your happy place where you will always leave with a smile. At Susan Bella, we build relationships with our customers and we are always happy to see you… we love and appreciate our customers and we love what we do!