Watch Susan LIVE on Facebook Thursdays @ 6pm est!

LOVE IS IN THE AIR

Our Valentine’s Sale runs February 6–14 — in store & online:

20% off Fine Jewelry & Sterling Silver
25% off Bulova Watches
30% off Men’s Alternative & Silver
10% off Select Fine Jewelry

Shop Now!

LIVE Facebook show features 1/22/26

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    $345.00
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    $299.00
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introducing: Sif Jakobs

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    $50.00
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    $137.00
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    from $265.00
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    from $216.00
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    $131.00
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introducing: Monte Luna

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Make Holiday Gifting Sparkle!

Skip the guesswork this season! A Susan Bella Jewelry Digital Gift Card is the ultimate way to spread holiday cheer, letting your loved ones choose the perfect piece of sparkle to make their season bright.

SBJ Digital Gift Card

SBJ Digital Gift Card

$25.00
$25.00
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Shipping calculated at checkout.

Golden Glow

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    $775.00
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    $830.00
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    $685.00
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    $1,285.00
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    $865.00
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Winter whites

  • $680.00
    $680.00
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    $2,310.00
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    $695.00
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  • $750.00
    $750.00
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  • $1,670.00
    $1,670.00
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Bulova Watches

  • $575.00
    $575.00
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  • $1,350.00
    $1,350.00
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  • $1,875.00
    $1,875.00
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    $1,650.00
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Custom Jewelry by Appointment

From new mountings to re-inspired heirloom pieces, we do it all!

Ready to start the process?

Bella Mani by Susan Bella

Susan's Unique Collections Inspired by Antiquarian Clock Hands

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Bridal by Susan Bella

Engagement and wedding rings are symbols of the beautiful journey that two people embark upon when they decide to spend their lives together.

We would be honored to help you select these treasures.

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KoalaLove by Susan Bella

Eucalyptus Leaf Inspired Jewelry That Supports the Rehabilitation and Rebuilding of Australia’s Koalas and Their Habitat

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Permanent Jewelry Is Here!

Inspired by friendship bracelets, 14k Yellow Gold chain is soldered directly on the wearer. The process of fitting is quick and permanent until you want to remove it! It's completely painless, all you will see is a little *spark* from the welder.

Schedule an appointment for yourself, you and your bestie or a group of friends/family to create lasting memories with forever jewelry.

Get your sparkle on!

Testimonials

Susan is an amazing person. She is so down-to-earth and lovable. She sells absolutely beautiful jewelry no matter your price range. If someone is searching for a special piece of jewelry there is no other place that I would recommend.

Liz

With the suggestion of a coworker I began watching the “Thursday Happy Hour with Dan and Susan”. It was so fun to watch! Susan is so fun and I loved seeing the jewelry. I live in Kansas City so I was unsure about buying through Facebook but I found a piece I loved and ordered it. The process was easy and the payment was secure. Very happy with the purchase so I have since acquired more pieces of jewelry via the happy hour.

Lori

Wow, what an experience!! Talk about going above and beyond for your customer. Susan went the extra mile to answer questions, help with jewelry selection, take time to call and text, all to help a normal guy make his wife's Birthday special. I could not recommend Susan, her jewelry, and store more!!!

Tom

Want to Share the Susan Bella Love?

If you want to leave us a 5 Star review (thank you!!) click this link!

1746 W. Allen St. Allentown, Pa 18104

610-434-8001

484-456-3857 Text Line

susanbellajewelry@gmail.com

Book an Appointment

We are CLOSED from 12/25 - 1/6 and will return Weds 1/7 at 10am!

Weds & Thurs 10 - 5

Fri 11 - 6

Sat 10 - 3

Closed Sun - Tues

Get directions